- Advertising and content
A technique that is as old as a business, advertising ensures that your product name is seen and heard by people who might not otherwise have known it existed. The invention of the Internet means that there are many more ways to advertise to potential consumers. Whether it's a website, television, search, print media, social media, YouTube, or any other option, advertising can be a very valuable way to generate leads. And these days, all media - video, sound, images, and text - are available to help you get your message across.
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Update your website and digital marketing
Despite the importance of online marketing, many manufacturers are still behind the 8 ball when it comes to their digital presence. A fresh web design, improving your Google business listing, and work on your SEO can pay off big dividends and almost immediate ROI in terms of new business. The manufacturer and our partners, including the industry's web design agency, Intergage, can help you make a real digital impact. If you want any advice or help, don't hesitate to contact us.Publication of press releases
If you are a company with a new product or event that you want to inform people about, publishing a press release could be the way to go as a marketing idea for your manufacturing company. Press releases ensure that you can include the relevant information that you want included in a media release, while structuring it in a simplified way for journalists to access it. Press release posts like The Manufacturer PR Service streamline that service, allowing journalists to search for submitted content that appeals to them, rather than checking their emails for news.Sponsorship of events
Sponsoring an industry-relevant event can help boost brand recognition and consumer confidence. Once you find a selection of potential events, reach out to them asking if they are looking for sponsors and negotiate a win-win deal. The manufacturer hosts a multitude of industry events throughout the year, including: Digital Manufacturing Week, Smart Factory Expo; and many more.
The events are also not held just in person. Webinars are now a common marketing tool that can generate a substantial number of leads while imparting important information to your potential customer base. Check out the latest webinars from The Manufacturer.
Enter your company in a prize competition
If you can't find a suitable event for your company to sponsor, why not create your own? Creating a business awards competition can be a great way to increase your company's brand recognition, while celebrating other thought leaders within your industry. It can also be a great way to network within the community! The most important manufacturing specific awards are the Manufacturer MX awards, held each year in November.Business cards
While digital advertising, events, and social media are often the advertising medium of choice these days, don't overlook the humble business card! Having a physical token so that you can hand it out to potential customers when networking is a valuable asset as people can keep it in their wallet and view it more often than an email sent once. Printing companies often offer business card bulk order deals and have templates available that make the design process much more streamlined than in the past.Create how-to videos
With the recent popularity of video uploading sites like YouTube, some companies have started creating how-to videos to explain their products and services. These can be hosted directly on your company website or externally on a site like YouTube or Vimeo. Don't avoid this platform if you think you don't have the technical skills! Video creation sites like Shakr can be used to create videos from ready-made templates, or the work can be outsourced through a platform like Airtasker or Fiverr.Infographic
Infographics can be a great way to get information to customers and prospects! Interesting pictures, bright complementary colors, and clear text help draw the reader's attention to your information. Studies have shown that our brains process images faster than text, and in the age of social media, people are more inclined to share infographics than plain text articles.Share product samples with potential customers.
Whether you're providing a service or a physical product, it may be worthwhile to taste test sample products to customers before committing to a purchase. This works to increase trust with the customer, increase customer satisfaction, and show confidence in your product.Post social media posts at the best times.
Researching when your target audience has the highest rate of social media usage during the day and planning posts accordingly can help drive brand awareness and engagement. Sites like Facebook have analytics available to show when your audience is most online, and posts can be scheduled accordingly.
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