Our story so for hope you enjoy it now that we have created the business care for maintaining and the developing the strong social media programs now we move to the next step. The most complaint often made about social media marketing is the impact and the return of investment (ROI).

According to research the impact of social on the bottom line, report show that the 57percent of companies metrics are deeper than engagement which are the number of followers, comments and including the time spent on social media pages, some companies described social media analytics as none.

FOR MORE INFORMATION.

Here with me have some practical measure of the impact of social media marketing and perfect picture of ROI.

Audience response.

Using digital medium social media is not easily quantified has you think, the website analytics metrics provides by social network, to calculate the impressions, interaction, visits, application downloads, event RSVP, electronic mail signup, coupon downloads, referring of friends, fundraising and social media advertisement. The customer database, indicate leads and prospect the origination from social media, using the convention, allocation of sale to the social media channel, campaign and referral sales, for the valid ROI calculation.

Impression valuation.

The public relation managers after calculating the value of “earned media” the impressions of the free media had been bought as a paid advertisement. The impressions in social media are your own post, consumer “likes” and comments, reviews and ratings, YouTube video views. Calculating all the social media impression divide the by 1000 then multiply the by banner advertising cost per thousand , this provides an easy measure to reach the positive impact of your social media program.

attitude and usage.

If you find it difficult to afford the commission, the attitude and usage consumer research surveys is the best way for you the great way to track the evolving visibility and reputation of the brand has being affected by all efforts involving the social media. You could also track social brand using customer generated product reviews and ratings, signals of brands equity.
This strictly not an ROI calculation, this correlation between social media impression and positive brand image improving brand equity and improving business performance.

cost savings.

Often some organization have substantial cost for telephone call centers with cheaper social channels, the consumer insights teams gain instant feedback using online communities paying the focus group. Marketing the traditional advertising and promotional expense and (b2b) business to business teams to enable you to skip business travel, Google hangout, online collaboration.

loyalty impact.

This the largest ROI contribution of social media is the relationship between brand and consumer. Social media created brand loyalty gravitate the brand fan page. Assume 50precent improvement in customer retention, positive brand sentiment, spending, lifetime value. Why increasing your facebook or other online communities with some real number or percentage of customer base and improvement in customer loyalty.

According to research the facebook loyalist and the ROI calculation show that the facebook community is 10percent and the active member is 67percent at an average this will grow in the 20precent customer base the business is generated and 50percent of more sale all thanks with the loyal and engaged customers.