Hi! Aleksey here from eSputnik. Last week I found time to write a new article for Steemit about Omnichannel Marketing and it’s benefits. Hope you will like it!

What is Omnichannel Marketing and why it matters in 2020?

In order to develop a successful marketing strategy, companies can use different channels: emails, smartphone messages, Viber and other messengers, web and mobile push notifications. The list can go on and on. So, this method is called omnichannel, because it implies establishing customer-centric communications with your target audience by using different communication channels.

The distinct features of an omni-channel communication are the following:

• An organization utilizes an integrated system of marketing communications.
  

• All the channels work together and complement each other logically for better omnichannel customer experience.
  

• Users receive the most relevant content via the channels that are the most convenient for them to interact with.
  

Well, what are the main advantage of the omnichannel approach?

Firstly, it allows to increase the client’s engagement and find new target audience.

In addition, you will be able to segment your contact list according to the types of communication channel and show personalized content only to your potential readers and customers.

Omichannel or Multichannel? What the difference is?

In fact, any omnichannel campaign is also a multi-channel one. Both approaches involve multiple marketing channels. Here, the key difference is a matter of how each channel works in a marketing mix. Where a multi-channel marketing strategy communicates with users through a variety of individual channels, omnichannel strategy breaks down the silos between the channels, integrating numerous user touchpoints into a seamless customer journey. This involves implementing cross-device technologies by the means of web and mobile app tracking, as well as establishing close integration across all the chosen marketing channels and coordinating them for better results.

The omni-channel approach helps companies achieve true marketing synergy: you’ll get better results than when using all the channels separately.

How to implement omnichannel approach on your company?

In my Youtube tutorials I give more details about omnichannel campaigns and how to launch it on the example of our eSputnik system.

Part I:

Part II:

Hope you will enjoy it and take full advantage of omnichannel approach in your company! Don't hesitate to share your opinion, talk about your personal omnichannel tips and tricks or ask me questions in the comments!