The majority of the businesses today have these key goals that they wish to achieve –
1. Increasing their customer base i.e getting as many customers as possible,
2. Retaining customers in the journey and ultimately converting them into their ‘repeated customers’.
While this sounds extremely easy, in reality, it is quite the opposite of that.
Businesses can manage what they do at their end but can not seem to control how their customers react to it – that is where the problem lies and these goals are then not achieved by most businesses.
There are various ways in which this problem can be solved – but here, in this blog today, we are going to talk about one effective solution to this problem – Email Marketing Funnels.
Now that you are reading this section, we assume that you already know the benefits of email marketing to your business, and thereby would not indulge in that here.
Therefore, this blog will be your ultimate guide for Creating the perfect Email Marketing Funnel that aims to convert and retain those prospects.
Before we begin, let us understand what Email Marketing Funnel means for your conversions.
What Is Email Marketing Funnel & What does it mean for your Conversions?
An Email Marketing funnel is a representation of how your lead glides through your sales pitch. To put it simply, it is the whole journey that your customer goes through before actually ‘becoming your customer’.
It is a bi-product of your business’s creative ways to persuade and educate the customers into buying.
There are certain stages that your customers go through while they are in this funnel.
1. Awareness – This is the introduction phase wherein your marketers tell your prospects – yes, your product/service exists and can help them beat their problem!
2. Consideration – This is the phase where your customer is interested in knowing what you have to offer and you tend to learn about your customer’s needs and give them exactly what they desire.
3. Conversion – This is the phase where you need to tell your customer why you’re the best in the market and give enough reasons for them to commit to you.
4. Commitment – You just achieved what you wanted in the last stage but that’s not where the journey ends. This phase requires you to increase the customer’s lifetime value with your business and maintain the relationship with him.
5. Advocacy – This is the phase where businesses get to sit back because now they have a dedicated customer base who promotes the business for you because of the great experiences you just delivered to them.
Your funnel stages say a lot about you and if done right, it can bring about a massive difference for your business.
As much as people say that Email Marketing now does not work – the reality is known to real marketers out there. Believe it or not, but the majority of marketers even today rely on email marketing tools to increase their conversion efforts.
Without further ado, let us dive right into getting your Email Marketing Funnels right!
4 Steps You Need To Know To Create the Perfect Email Marketing Funnel
1. Top of the Funnel: Capture Leads
Before you commence, you need to have a set of leads you want to interact with and that starts with – building your list.
Gone are the days when you want to be targeting every person as your audience. Therefore, you need to filter down on ways you can go about building your lists.
There are various ways in email marketing to build these lists but not all ways are equally reliable and effective. So, we are going to talk about the 2 most reliable sources of building your lists:
Opt-In Forms and Landing Pages.
A. Opt-In Forms
Opt-in Forms is nothing but simply a form positioned on your website to collect the email addresses of the parties interested. It can be in any form such as a pop-up, scroll box, sidebar, etc. but its function remains the same – to gather subscribers through your website.
It is a fantastic way to build on your lists based on the opt-ins because the audience you would then be catering to, would be filtered.
B. Landing Pages
Landing pages are well thought dedicated sales pages that aim to extract your visitor’s information in exchange for an attractive offer.
Landing Pages are an effective strategy to collect your email leads that are wanting to engage with your business.
2. Middle of the Funnel: Nurture those Leads
You must give your customers what they need more than what you have to offer. From the vast variety of the services or the products you offer, it is really important to dissect your lead’s needs, assess their problem areas, find a solution and give them just the right remedy for their problem.
There are a few ways you can go on about nurturing those leads.
A. Focus on Personalizing your Emails
Personalization is the key to provide the most appropriate value proposal to your subscriber. Your subscriber should feel that your business cares about him and has a tailor-made solution for his needs.
Get to know your leads better and get a sense of what they want from your business.
Once you have done your research, you go on and prepare those tailored solutions for your subscribers and offer them a great deal they just can’t refuse.
B. Segment Your Lists for a Better Response Rate
Email Marketing Funnel is of no point if there is no engagement from your user’s end. One of the major reasons why emails are used to market your business with your prospects is because of their engagement rate.
A higher engagement rate is only possible if you segment your subscribers based on their interaction on your website, their demographics, their past behavior, etc.
So, focus on strengthening your relationship with your subscribers by sending them relevant information in their inboxes.
Read More: https://www.hiddentechies.com/blog/ecommerce-tips/email-marketing-funnel/