What is 10DLC Compliance & why it is necessary?

in marketing •  11 months ago 

10DLC (10-Digit Long Code) compliance refers to adhering to the guidelines set by carriers for sending Application-to-Person (A2P) text messages using standard 10-digit long phone numbers. These guidelines aim to regulate messaging practices to ensure message deliverability, reduce spam, and maintain the integrity of the messaging ecosystem.

10DLC compliance is beneficial for businesses as it offers several advantages:

Improved Deliverability: Compliance with carrier regulations increases the likelihood of messages reaching recipients' devices without being blocked or filtered.

Enhanced Reputation: Following compliance standards helps maintain a positive reputation with carriers, reducing the risk of messages being flagged as spam.

Cost Efficiency: Adhering to compliance guidelines may result in lower messaging costs, as carriers often offer preferential pricing for compliant traffic.

Increased Trust: Compliance fosters trust between businesses and consumers by ensuring that messages meet regulatory standards and are sent responsibly.

Scalability: A compliant messaging strategy provides a stable foundation for scaling your messaging campaigns as your business grows.

Access to Advanced Features: Compliance may grant access to additional features and functionalities offered by carriers, such as increased message throughput and improved analytics.

Overall, 10DLC compliance is essential for businesses looking to maintain reliable and effective communication with their customers via SMS messaging.

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