HOW TO CREATE A LOGO?

Logos are a crucial part of any business, but there’s a lot to consider when you’re creating one on your own: colors, layouts, fonts, and symbols. Not to mention how you want to capture the essence of your brand and business in one iconic design. It sounds like a lot, right? That’s why we created this logo design guide:

Start with your story

Before you even think about what this logo will look like, take some time asking yourself what the story behind your company is. When we look at Coca-Cola, we don’t see a brown, carbonated beverage — we see polar bears and thick, white script letters.

Check out the competitors

The best place to borrow ideas? Your competitors! Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. Check out the 2 accountant logos and how they communicate their brand personalities. The lion logo for Orthrus Ventures is classic and reliable, while the Hot Toast logo seems modern and cool.

Choose your design style

Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into the design. In the carousel you can see examples of different designs.

Pay attention to color !

Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out our previous post)

Pick the right typography !

You want to pick a font that complements and completes your logo. There are 4 basic types of fonts you can work with to give your logo a unique look.

What makes a good logo?

A good logo is immediately recognizable, reflects your brand’s message and makes you stand out. An effective logo looks professional and seamlessly fits in with a brand’s identity. A great logo also needs to work at any size and anywhere you want to use your logo.

http://prmr.com/