Today, everyone appeals bloggers for advertising reasons. However, results are different. Yes, any blogger will make you obtain a “likes”, but many people need sales. In this article we will explain to you how to avoid wasting your budget for bloggers by the example of Skyeng company.
To evolve, they work with different Internet marketing channels and experiment a lot with bloggers. Through this, the company has learned to sell with their help, but the way to it was long.
First of all, you need to ask the blogger for statistics to know the demographics, gender and age of his audience. Compare it with your target audience. This is what should be essential, not the number of views and subscribers.
For example, a few years ago Skyeng was placed on the YouTube channel World of Lifehacks. Coverage was 200,000 hits, resulting in 900 requests in three days. And it was a fantastic achievement. But most of the requests turned out to be schoolchildren or registered for fun. So, these requests turned out to be empty.
The next thing you need to pay attention to is the analysis of the number of views of the selected blogger and his calculations. Be prepared for better and worse results. So that this situation does not catch you by surprise.You don’t have to choose a blogger with a millionaire number of subscribers. It is important that he shares the values of your brand, and his audience looks like yours.
An advertiser for a blogger is a salary that spoils his content. The most successful advertising projects will be for beginners, niche and those who have a minimum of advertising. From such bloggers there will be no template work, they will absolutely try very hard and make creative advertising.
You need to be patient. It will take you only a month to negotiate and advertise. Be sure to monitor your blogger, check the timing. But remember that they have a creative and free schedule. Determine with the time of advertising. Compare your sales statistics and blogger’s user activity.
Trust him with your advertising. Let him talk about your product as much as he can. Even if you don’t like his style. But his subscribers love it for it. If he asks you to prepare an advertisement, then you have to know that you have chosen the wrong blogger.
In conclusion, we want to remember that the higher the advertising budget, the higher the probability of error. Therefore, it is necessary to analyze each step and make predictions in two directions — the worst and the best. Use our advice and then, get the maximum result.