Sales cannot always break records and remain stable. In any store they begin to fall. And the reasons for this can be different: season, after holidays, vacations.
However, if the drop in sales occurs constantly, it is necessary to sound the alarm. And now we will tell you what to do in this case.
First of all, analyze your business. Make an inventory of the product. Eliminate unsaleable, out of fashion things and irrelevant products. It is essential to make sure that the products are in accordance with the season. And make their sale, for example.
Secondly, study the price strategy. They should be competitive, profitable and comfortable for the client.
The work of your managers also requires special attention. After all, there may be people in your team who do not want or cannot sell. Probably, they have lost interest in work for personal or other reasons. Repeat the interview, but be discreet, and you will quickly get the information.
Now about competitors. If they are actively selling, it means that your clients have gone to them. Don’t panic, develop a new strategy. It can be an improved loyalty program, discounts, promotions, mailing lists, and others offer that will inevitably solve the situation.
If you’ve passed these steps correctly, it means that it’s time for new advertising and promotions. After all, if you spend a million on a powerful advertising campaign, and customers meet empty shelves and sellers-rude — everything will be in vain.
Adopt social networks. In the world of modern digital technologies is the right way to success and popularity of the brand. Let your customers speak out, create a community where they can openly write about what they like and what needs to be improved. Be sure to listen to them and give them feedback. Consider all recommendations and listen to all criticisms. Always avoid haters. After all, they do not make any constructive comments.
When sales begin to grow, you will realize that you are doing everything right. Don’t let go of your positions and don’t give up. Problems are just a reason to get stronger and keep moving forward.