Intro
Marketing Strategy – The distinguishing feature of marketing is that it can be thought of as a set of tools and techniques. So you should think of marketing as a set of tools, techniques, and ideas that you want to use.
You can think about marketing in terms of different types of marketing strategies:
Promotion – this is simply a description of your product and the relevant information about it for potential customers to find it.
Acquisition – this is the act of trying to acquire new customers by either direct sales or referrals.
Retention – this is how long your customer stays with your product, probably because they like it so much that they are willing to deal with your company when they have to buy it again or because they have friends who bought it or because they have sponsored an app on their phone, etc.
Monetization – This is when you sell things like advertising space and subscriptions to help support your business, such as if you sell advertising space on Facebook or on iTunes or go through ad sales channels like Google or Amazon (both ways).
Marketing mix – this means the different elements that go into making sure people buy your products (such as price, promotion, distribution channels, etc.). For example, if you’re selling online then online ads are part of your marketing mix. If you’re doing in-store promotions then those might also be part of your marketing mix.
Marketing Strategy
There are good marketing strategies, and there are bad marketing strategies. Bad marketing strategies are those that, while they may be effective in the short term, do not give you a long-term advantage.
One of the most important questions to ask when evaluating a marketing strategy is: what is the goal? Sometimes it is obvious: to increase sales, raise awareness, etc. But other times it is not so clear and we need to dig into it more.
Finally, if we want to be successful with multiple marketing channels (not just social media), we need to think about all those channels holistically – both the ones that directly target our business and those that may indirectly address our different customer segments. The following are some examples of how different types of marketing can be used in different situations:
In general terms, there are two kinds of marketing: advertising and PR (or PR-like).
Advertising is where you tell people about your product or service by displaying advertisements on TV or radio. It can be done on a professional level or on a more casual one; advertising has different goals depending on whether it is done by an individual or by a group.
PR (or PR-like) refers to the activities taken by companies in order to attract attention and provide information about their products or services. It can include public relations activities like press releases, word of mouth campaigns, direct mailings, and paid advertising (all coming from either an individual company’s company website or another company’s website), as well as publicity around events like conferences and trade shows (though these tend to get outbursts of interest towards your brand rather than fully focused PR).
The term “marketing” does not mean only advertising – it also includes any activity aimed at communicating about your product or service in order to generate interest in them among consumers. This includes everything from radio ads for television shows to direct mailings for products presented at trade shows – all these activities have their own aims and goals like selling more units (for example), gaining more customers (for example), or increasing revenues/profit margin/earnings per unit sold/earnings per customer (for example).
Marketing Plan
This list originally started out as a joke. Here’s what I wrote in the original:
I’ve been thinking about marketing strategy and the top 5 marketing strategies of all time, which are the ones that have stood the test of time and still work today.
Advertising
Sponsored content
Paid promote
Paid promotions
Product placement
these five marketing strategy have helped to define the way most companies market their products and services for decades, even if they didn’t originate these strategies themselves. Advertisers have always used them to generate brand awareness — which is why we are so resistant to......... Read more...