How do we manage to attract new models to offline webcam studios for as little as $160 and online webcam agencies for $80-120? Want to know how we do it? Then read on!
The Difference Between Offline and Online Webcam Agencies
To understand the difference between offline and online webcam agencies, let's look at two examples from my current projects where we are actively looking for models.
1. Offline Webcam Agency
Offline studios provide models with all the necessary equipment and a fully prepared space for streaming. They don't have to worry about any technical aspects—the studio takes care of everything. Models also have the support of a manager, and some studios provide translators for those who aren’t fluent in English. Essentially, this is a job with a fixed schedule and location. Studios usually take 50-70% of the model's earnings.
2. Online Webcam Agency
In online agencies, models work remotely using their own equipment, such as a computer or laptop with a webcam and stable internet. Just like in offline agencies, they receive managerial support, although translators are less common. Here, models can choose their own schedule and decide how much time they want to dedicate to work, which directly affects their income. Studios in this format usually take 50% of the model's earnings.
The difference is clear, although the percentage taken by the studios is roughly the same in both cases. Which is better? It depends. No one can give a definitive answer. Offline studios offer full control over the work process and support but limit models geographically. The online format offers more freedom but requires the model to invest in equipment and self-management.
For experienced models or those who have already built their own careers, agency offers of 50% or more commission may seem unattractive. They know how the industry works and aren't willing to share such a large portion of their income. That's why both offline and online agencies tend to focus on working with newcomers who are unfamiliar with the inner workings of the industry.
We also recommend that agencies work with beginners because experienced models often ask more difficult questions and usually won’t agree to the terms offered. On the other hand, beginners see agencies as an opportunity for growth and are more likely to accept the terms, making them an ideal target for agencies.
How Do We Attract New Models to Webcam Studios?
We advertise on Facebook and Instagram to attract models. While many might say that this type of advertising is banned on these platforms, that's only partially true. Every advertising system has its weaknesses, and we cleverly exploit them to achieve our goals.
This allows us to publish any type of ad with full job details, without having to hide any information. This approach greatly simplifies the application process for managers. Thanks to a direct offer, we receive highly qualified applications.
The main principle of our ads is to clearly explain the nature of the job, the potential earnings, and any additional information the client may wish to share. Visual content also plays a crucial role in attracting and retaining the interest of potential models.
Unfortunately, we can’t show the ads here due to platform rules, but we are happy to provide a screen recording from our ad account. There, you can see examples of current campaigns and how we successfully run them.
Let's Talk About Results
We work with an offline webcam studio in Romania that provides models with relocation assistance and accommodation. Models receive a fixed salary plus a percentage of their earnings, which can reach up to 60% after several months of cooperation.
- Ads are targeted at audiences in Romania and Moldova.
- English isn’t required; translators are available during streams, and English language courses are provided.
- Average cost of a signed contract ≈ $160
It’s important to note that working in an offline studio can be more stressful for models than working from home, especially considering the need to relocate and make significant lifestyle changes.
We also work with an online webcam agency that offers competitive terms for models and 50% of earnings.
- Ads are aimed at EU countries with good English skills and the USA.
- Models need a computer or laptop with a webcam, a reliable internet connection, and good English proficiency.
- Average cost of a signed contract ≈ $80-120
We don’t track how long models stay with agencies after signing a contract, as that's not our responsibility. A model's success depends on the level of support they receive and how the agency helps them with career development.
How Do Managers Connect with Potential Models?
Of course, it’s more convenient when models reach out to you first, but how effective is that really? Does this approach produce higher-quality leads? Our experience shows that it doesn’t. The most effective approach we’ve found is to use a lead form with conditional logic. Here’s how it works:
This is essentially a small survey where the model answers key questions and the system automatically filters the applications. For example, if the job requires a computer and the model confirms that she has one, she’ll see the next question. If her answer is negative, the form closes, and she receives a message: "Sorry, but you do not meet our requirements."
At the end of the form, the model provides her contact information, usually her name and phone number (WhatsApp or Telegram). Afterward, your processing managers reach out to her to explain the job in more detail and answer any questions she may have.
Let’s Sum It Up
As you can see, the cost of a signed contract is slightly higher for an offline webcam studio, and that's to be expected. The decision-making process takes longer, especially if the model needs to move to another city or country. The key factor is the quality of the manager’s work: if they answer all the model's questions, address any concerns about safety and income, the result will follow. This is true for all webcam studios. If the model trusts you and sees that you fully support her, she’s more likely to work with you for the long term.
The cost of a signed contract, like the cost of a lead, varies by geography. Advertising in the USA is considered expensive, but we manage to get leads for as little as $3, which is quite cheap for that region. In other countries, such as Colombia, lead costs can be as low as $1, which makes sense—the more expensive the country, the higher the cost of advertising.
Do You Need Models for Your Offline Webcam Studio? Or Are You Looking for Models for an Online Webcam Agency?
If you need a reliable team with experience in the adult industry or want to consult with us, we’re ready to help!
Contact me:
If you have another 18+ business that’s difficult to promote through Facebook ads, feel free to reach out, we also work with such projects.
Thank you!