Advertising cryptocurrency exchanges poses significant challenges due to the strict regulations and moderation on social platforms like Instagram and Facebook, driven by the high volatility of cryptocurrencies and potential risks to users. Overcoming these hurdles requires innovative strategies and meticulous planning.
The Beginning
Recently, the owner of a cryptocurrency exchange approached us to attract new clients and increase market share in the competitive European market.
Our target audience consisted of English-speaking individuals aged 25–50 across Europe. We needed a strategy to circumvent advertising restrictions effectively and promote the business.
Key Stages of Our Work
Crafting Offers
Our journey began with crafting compelling offers designed to capture the attention and interest of potential clients. These offers were straightforward yet captivating, enabling us to quickly convey the essence of our client’s value proposition.
Developing Stealthy Creatives
Next, we developed stealthy creatives — our secret weapon. These creatives appear innocuous to moderation systems but are visible to users, allowing us to bypass advertising restrictions effectively. This approach ensured that our messages reached our target audience despite platform limitations.
Account Programming
To ensure uninterrupted advertising, we utilized 56 pre-warmed accounts. Each account was meticulously programmed for ad purchasing and continuous optimization, minimizing the risk of ad account suspensions.
Continuous Funnel Optimization
Our efforts didn’t stop at launching ads. We continuously optimized our sales funnel: stealthy creatives → website link → form submission → sales team engagement. This structured approach significantly boosted our conversion rates.
Results
With a monthly budget of $1560, we successfully attracted 256 new clients. The cost per acquisition was remarkably low at just $3.5 per client.
One crucial factor contributing to our success was the swift handling of inquiries. We recommended our client allocate a dedicated manager to respond to inquiries within 15 minutes, significantly enhancing conversion rates. The client embraced this strategy, and the results were immediate.
Conclusion
Navigating the complexities of advertising cryptocurrency exchanges requires a tailored approach that embraces innovation and strategic execution. Our experience in overcoming these challenges underscores our ability to deliver results in a competitive and regulated environment.
If your business requires a non-traditional approach to advertising, feel free to reach out to us. We’re ready to help you achieve new heights!
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Website: https://greytraffic.online