Courses for traders: how we promoted infobiz

in marketing •  2 months ago 

This client came to us by word of mouth, and very early on: the courses were still at the idea stage. Six months before we started, we already knew what we would be working with. We were not the only ones: our client hired an experienced producer and a team of SMM specialists, and we were responsible for the targeted advertising.

Once the course was completed and recorded, we began to make progress and started advertising on insta.Audience: men 24+, interest trading, forex.

Geo: Europe, Kazakhstan, Vietnam, Thailand, Cyprus.

Language: Russian

Thanks to the fact that people started subscribing to our expert’s Insta, we gathered a good base, on the basis of which we decided to test the LAL audience in the future.

In order to prevent Facebook from banning our advertising banners for unrealistic promises, we used invisible creatives (the author’s technology of our manager to bypass Facebook moderation and run everything that is forbidden to advertise).

Then the Look-a-like audience and another funnel came into play: with an offer of a free webinar on trading, we led users to fill out a lead form, then the client’s sales department contacted them and added them to the Telegram group.Various static and video creatives were used, in the end, videos showed the best result, and we emphasised them!

We don’t shine creative here either, as we value our clients and keep their anonymity.

Results

Spent: $9258

Instagram subscriptions: 1589

Leads received: 2000+

Price of a lead: 4$

Average cheque: $1,000

Seats sold for the course: 34

Conversion from webinar request to course purchase was 15%

Taking into account that this was the first stream, we analysed the whole path, worked on the mistakes (even though all the costs were more than recouped), and we will be ready for the next stream.

And again about crypto: trading courses in 2024. Case
Let’s promote your crypto project and other complex business with a guarantee and no bans!

Our site https://greytraffic.online/en

Write to us in Telegram: https://t.me/yugoteam_sales

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!