Social media marketing includes the usage of social media platforms, like Instagram, Facebook, Twitter, or similar, as marketing tools. The goal is to reach a wide audience and interact with them in order to attract new customers.
Here are some of the advantages of social media:
Increases brand awareness - likes, shares, follows, and other types of social engagements will help you get recognized among new customers and investors.
Generates leads and boost conversions - you’re advertising to people who have opted engaging with you by following your account, which can result in accumulation of new leads and increase sales.
Foster relationships with customers - when you answer your customer’s question on social media, they will forever be grateful that you have spared some time to do that. His appreciation will prompt him to share what you practice with other people.
Your competitors are online - keep tabs on your competitors which allows you to get a look at what is and isn’t working for them, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach.
Make sure to choose suitable social media platform to advertise - it’s about the needs of your target audience and where they tend to spend their time.
