"Overview:
One of Pakistan's fastest-growing industrial sectors, the textile industry is crucial to the country's economy. One of the important subsectors in the textile industry is denim manufacture.
We find Club76's journey to be quite exciting because it began during the pandemic, when the CEO realised that since we export all of our high-quality denim to other countries while purchasing the same denim with branded tags at high prices, why not sell it directly in Pakistan so that our people can afford the high-quality jeans at affordable prices. Since that time, the brand has expanded as a result of the positive feedback from our Pakistani clientele.
Challenge:
The competitive fashion market is experiencing rapid expansion among young people. Club76, an online retailer, sought to connect with a new audience, earn their trust, and encourage them to purchase locally produced, premium denim brands.
Solution:
By producing pertinent leads and offering a comprehensive creative marketing plan, Talking point assisted the business in automating sales. We also presented mood boards based on creative videography and fashion photography concepts to boost the brand's offering.
In all the cities of Pakistan, the company sells about 12,000+ designs every quarter for both men and women.