December is a great time to take a step back, take a deep breath, and start laying the groundwork for the following year. We recently wrote about updating your marketing strategy. Here are a few more activities you may want to undertake before the new year rolls around to better position your marketing efforts.
Clean up your marketing lists
Over the course of the year, your email marketing list may have grown. Hopefully, the list grew organically through tried-and-true tactics to grow your list, such as promoting signups on your website, social media, your email signature link, etc. There are several ways to effectively grow your email list to make sure you’re actually marketing to people who want to hear from you. Once a year (at the very least!), you should also go through and clean out the dead weight, getting rid of emails that are no longer valid. Look at the “bounce-backs” from your email marketing to help clean-up your email addresses. Ideally, it’s a good idea to keep on top of this after every email you send, but small business owners get busy, and sometimes these housekeeping items slip past us. We get it! Make it a priority to clean up those marketing lists before the new year.
READ MORE: https://azstrategicmarketingservices.com/position-your-small-business-marketing-efforts-for-next-year/