Trying to manage all the different aspects of your small business marketing efforts can be challenging. From planning to posting to measuring results, it can easily become a full-time job; not ideal if you’re a small business owner on your own or with a limited staff. Luckily, there are numerous marketing tools, both free and paid, that can help you manage your efforts.
Google Analytics
If you use no other tool, use this one! Google Analytics is a free tool provided by Google to help you get powerful insights on many aspects of your website. Essentially a web analytics service, this tool can provide statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. When setting up a free Google Analytics account, you’ll be provided with a tracking code to add to your website. This will allow the tool to provide a robust array of stats, from traffic to conversions to demographics and more, that can help guide your website marketing efforts as well as other marketing efforts such as paid media and social media.
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