SMS marketing and its importance

Besides the fastest way to send a message, SMS hold unlimited business potential. It is the fastest way companies can use to reach their customers. SMS is one of the basic elements of every mobile phone. From the last two decades, SMS are considered as the king of messaging.

It is true that social media sector is growing very fast and almost every brand moved toward social media marketing. 

Statistics show that monthly active users of Facebook are 1.94 billion and more than 5 billion of people all over the world are using mobile phones. The number of mobile users in India is more than 730 million and there are a billion users of mobile phone users in China. Every one of them can receive an SMS on their phones.

Studies show that SMS has a 98 percent of open rate within 15 minutes after a user receive an SMS, on the other hand, the Facebook ads have a maximum click rate of 1.61%.

SMS marketing is one the fastest way to reach the potentials customers while doing the same thing on social media will take some time. In some countries, a business can’t send a message to a potential customer without permissions. So the beauty of SMS marketing is that, a company will send SMS only to the interested ones as they will be already subscribed to receive SMS. Instead of doing mass marketing SMS marketing is a type of direct marketing where the companies will be sending messages to its customers and prospects and it will help business to save the cost of the marketing campaign.

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