The “why” of your brand matters a lot more than your features and benefits. If your “why” is compelling, users will stick around to learn more.
Have you noticed how “selling” has become a negative word. No one wants to be sold. Users want to find solutions and build relationships. Your job as a brand is to educate and inform. If you do that well, selling happens naturally.
Create quality content, try to help your audience for what they are searching for and build relationship. It's the key of digital marketing success.