You may have heard many established names claiming to share that one, ultimate secret that can open the gates of wealth and success in the field of online marketing. This secret may be enshrined in the form of an e-Book, an e-Course, a seminar or an audio/video product they are sharing. They generate a lot of hype to make people feel that they’ll be missing out on an opportunity of a lifetime if they do not grab the chance to see for themselves what the secret exactly is.
Well, I don’t know about them, but I have long been familiar with that one secret to internet marketing success.
It’s called a mailing list.
This may sound simplistic. This may even sound absurd. But it is really that simple. Your mailing list will make or break your chances of succeeding in the world of online business.
Why is this so?
It is a proven statistic that, at the average, your prospect will NOT buy from you on the first contact. Heck, he won’t even buy from you on the third contact, nor the fourth, nor the eighth.
At the average, your prospect will buy from you on the twelfth – yes, the TWELFTH – contact. That’s a whole lot of perseverance required, my friend. Of course, you wouldn’t be dealing with a handful of prospects only. You be dealing with thousands upon thousands of leads.
So the question: how are you supposed to stay visible in their lives, enough for you to make that twelfth contact?
The short answer: through a mailing list, of course!
A mailing list is also called a follow-up system because it does exactly that – follows up on your prospects. The system is quite simple: you capture the email addresses and other related details of your prospects. They then become your leads. Thereafter, you will send them some friendly reminders about your offers, some freebies to warm them up to your good graces, and some tales and anecdotes so that they may get to know you better and you’d be able to win their trust.
A mailing list is also your leverage for so many things. Want to enter into beneficial joint venture that will catapult your online enterprise to the next level of prominence? Your JV partners will judge your worth based, partially, on the size of your mailing list. Want to host a seminar and you’re on the lookout for presenters? It’s a “what’s in it for me” business and they will ask how big your mailing list is.
A mailing list is not a strategy for success in this industry.
A mailing list is a MUST if you want to make it big in the world of online marketing.
A mailing list is what separates those who are serious about this business, and those who have just heard about it and who want to gain some quick cash. A mailing list is what separates long lasting online businesses from flash in the pan types of ventures. A mailing list is the key – the ONE true key – to succeeding in the World Wide Web.
A mailing list is made possible by a subscription to an auto-responder service. The auto-responder service automates everything. You won’t have to manually send your emails. The auto-responder service will do that for you on stated intervals.
An auto-responder service will be your business partner, given the sheer importance of a mailing list for your online business. Hence, choosing the right one is essential to your success. Do take time scrutinizing the options available, as you’d want only the best partner for the fulfillment of your goals in this field.