PROJECT INTRODUCTION
The world seems to be changed to the new chapter when WWW was found by Berners – Lee in 1991. From that day, the Internet has been growing explosively that leads to explore of information worth several billions of dollars to corporations. Not only does the Internet contain the information but it also brings high efficiency and strong capital advantages to the multinational companies such as Google, Facebook, Amazon, Alibaba…
Along with this development, the social network has a much more significant impact to our life when people spend almost their time on the mobiles or laptops to surf Facebook, Twitter or… check status and upload information. They are trying to show off your personal information, feelings, time, hobbies or habits butt they do not know that we are donating our attention to companies to earn money – a lot of money. And at the end, users still have nothing. It is not fair!
In addition, in the exponential growth of information in the mobile and Internet, the attention resources of users are becoming scarce steadily so this leads to lose development potential and new client procurement. It is the big challenge for start - ups and huge endeavors.
The user’s attention means traffic. The question here is how to redistribute this information and value them to both the users and companies? How to gain the user’s attention? That is the reason why Merculet is found.
MERCULET SOLUTION
“Give to the users the value that is user’s, and to the companies that value that is companies’”. With this goal, the Merculet uses blockchain technology to convert this information – based internet into the value – based internet. The user’s attention is valued into token therefore individual user’s value can be recognized precisely. The users have just been doing what they did in the last decade and this attention will be assessed and become a part of the companies’ value and then the main experience would be rewarded. It may encourage users to give valuable information that benefits for companies. As the result, both entrepreneur and consumers are improving wellbeing, together fortifying and maintaining development.
In the fact to do so, Merculet assembles an Attention Value Network where connects between clients and companies by using open protocol groups and gathers the request and supply of consideration. Not only does this lead to the numerous strategies for users, but also the real data of attention is provided for the efficient and effective value conversion on the Internet and commercial value for companies.
In addition, Merculet will be contained 3 main components. Firstly, the User Attention Value Assessment System is built to measure the real value of client’s attention scientifically. And then in order to repay the users, Merculet enable business to issue their token named UAT (User Attention Token). The UAT will be anchoring the basic MVP (Merculet Value Protocol), enabling the synergy and the value exchange between entrepreneurs. Lastly, based on consensus, Open Content Platform is built to address the source of user’s content and it is driven by token.
TOKEN SALE
In term of financial structure, the company has a token pay form for private buyers: 20% per month for 5 months with 20% bonus, which also does not cause the shark to discharge when the stock exchange may affects to token price.
MERCULET TEAM MEMBER
Merculet Team has high quality and various experience from the famous IT companies such as SAP, HP… Other members also have extensive experience in the field of Content network, digital content, blockchain development, APP development.
Mengjun (Ivan) Jiang is known as “Reid Hoffman of China” for his excellent work in Silicon Valley. He works for famous IT companies like HP, SAP, Alibaba and NetEase
Jerry Gao, CPO, has over 10 years working experience in UI/UE product and mobile phone. He also has responsible for P&G and Shanghai General Motor’s e-comerce and DMP System. In addition, he is the advisor for Data Solution of Vivaki Data System and the Ad Exchange System Leader. He has extensive knowledge about marketing, advertising and e –commerce.
Stanley Hu, a partner, is one of the earliest founders of the “Social Media Index” in Chian and the head of third- party data analysis and monitoring firm, Sizmek China. He also founded Blossom Trading as one of the first international e-commerce companies in China. Ho helped Japan Nikkei Group and JTB, Japan's largest travel agent, has entered the Chinese market successfully.
ADVISOR BOARD
Shou Cheng Zhang
Founding Chairman of DanHua Capital Investment Group has a solid investment capital. Zhang is a professor at Stanford University and a genius in quantum physics.
Shen Bo
Founders of Fenbushi Capital and BitShares. FenBushi Capital has team including Vitalik Buterin. Fenbushi has invested in many famous and successful projects including:Circle, Factom, Sia,TenX, VeChain, Zcash
Roger Lim
As director of Qlink Fund. Acting as an advisor for projects including: Bluezelle, CoinFi, SelfKey
Lim is a founding member of NEO Global Financial Group, a strategic partner of Merculet. NEO Global Capital has invested in large blockchain projects including: Bluezelle, Zillaqa, Trinity, Ontology, Mainframe, Switcheo
PARTNER
The Merculet partner list includes the following companies:
• ELEX, a company specialized in distributing foreign video games for many years
• Newborntown, having many years of experience in the advertising industry, wrote the app.
• Zhuishushenqi: there are huge user data both at home and abroad. These applications include about four to five hundred million users.
• Magicwindows: A big business in content distribution.
ROADMAP
PROJECT ASSESSMENT
With the breakthrough idea, Merculet has recognized that the user's attention is more valuable than reality and they are building a blockchain around it. Merculet focuses on the attention and concern of the users themselves and it is the object to measure, create effective for the business strategy. For example, when a user likes a video clip, they see 10 minutes and he/she likes or unlikes this video that provides the value of the content and marketing of the video. This information will give honest feedback to the creator of the content and provide the information to the business.
On the other hand, the competition in the future will distribute the content in the industry because Content Marketing is considered as the trend of future marketing. Many businesses will invest money into this area that leads to good ecological development, but this is also risky. Therefore, in order to develop well, the project should demonstrate its strengths and commitment to the development path.
Although specifications have not yet been released, the extremely famous consultants and partners who have a long list of successful projects under their belt, are supporting for this project. Therefore that will be a plus point of the project whether they will face social networking rivals or traditional content distributors like Facebook, Google +, Youtube, ...
Channels of information about the Merculet project you may interest:
Official Website: https://merculet.io
Telegram: https://t.me/Merculet
Medium: https://medium.com/merculet
Twitter: https://twitter.com/Merculet_io
Facebook: https://www.facebook.com/Merculet-347541915747100
Reddit: https://www.reddit.com/user/merculet
Linkedin: https://www.linkedin.com/company/merculet/
WhitePaper: http://merculet.io/static/pdf/Merculet_Whitepaper_V0324b-EN.pdf
Thank you!
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