Shifting to platform-as-a-customer thinking on decentralized social media platforms is vital for businesses to thrive in this new digital landscape. Decentralized social media presents a new era for social media marketing. Business owners need to shift their thinking and focus on building relationships with individual users, creating high-quality content, and building communities around their brands. In this blog post, we discuss 5 ways to start shifting your thinking toward platform-as-a-customer:
- Understanding the power of individuals users
In decentralized social media, users have more control over their data and the content they create, as opposed to being governed by a central authority. This means that individual users are now more powerful, and businesses need to focus on building relationships with them. Business owners need to understand that each user is unique, with their own preferences and interests, and they need to create content and experiences that appeal to them. By engaging with individual users and catering to their needs, businesses can create a loyal customer base. - Focusing on quality over quantity
In the traditional social media model, businesses focused on creating as much content as possible to increase engagement. However, with decentralized social media, there is a shift toward quality over quantity. Users are looking for content that is meaningful, relevant, and valuable. Business owners need to work on creating high-quality content that resonates with their audience, rather than focusing on publishing as much content as possible. - Building communities instead of followers
With decentralized social media, the focus has shifted toward building communities instead of followers. Business owners need to create communities around their brand, where users can engage with each other and with the brand. Communities provide a platform for users to share their experiences and insights, and businesses can use this feedback to improve their offerings. - Embracing decentralization and transparency
One of the main advantages of decentralized social media is the increased transparency it brings. Users have more control over their data, and businesses need to be transparent about how they handle this data. Business owners need to embrace decentralization and transparency and be open about their practices. This can help build trust with their audience and create more loyal customers. - Embrace Authenticity
One of the biggest advantages of decentralized social media is the ability to connect with users on a more personal level. Businesses can use this to their advantage by embracing authenticity. Authenticity means being true to yourself and your core values. It also includes being transparent about your business practices, making it easier for customers to connect with you on a deeper level. By being authentic, businesses can create a unique voice that sets them apart from the competition.
This new technology promises greater control, transparency, and privacy to users, which makes it an ideal avenue for businesses to connect with their customers. According to Gartner, by 2026, at least 500 million smartphone users will be regularly making verifiable claims using a digital identity wallet built on distributed ledger technology. 1 It is important for business owners to start the shift towards this trend in order to meet the needs and demands of their customers and stay competitive in their industries.