There is usually a perception that quality products are usually expensive and low-quality products are cheap. However, this is not true as one can buy very high products at affordable prices at Mind Blown because price doesn’t always determine quality.
Shopping around before finally making a choice can save someone some cash because as some stores will offer the same products at throwaway prices while others will be highly-priced.
Superior but Inexpensive
Many people consider price as a major sign that a product is of superior quality. There is a thin line between a superior product that is inexpensive and valuable. To produce the exact product at a cheaper price, there has to be transparency on how it is done. The client will trust the product if they know the quality was not compromised and will always run to the “inexpensive” substitute that is offered in your store. Checking the distribution channel and if possible selling directly to customers can help the store reduce the price.
Creating a Superior Brand
Creating a superior brand comes in different ways. A product should have unique features that the competitors do not have making it a talking point among the customers. As most products nowadays do not last long, The Mind Blown has ensured they stock superior products which give value to the customer. A superior brand goes hand in hand with good customer service. Mind Blown not only offers great customer experience but also goes out of its way to give any support once the product has been purchased.
Great Value Impacts Sales
The best way to get brand ambassadors is to emphasize quality and in turn, these brand ambassadors will market products for your company slashing a major part of the marketing budget. Getting a new customer is an expensive affair, but devoted clients will readily advertise the products and it costs them almost nothing. They will influence the people they know simply because they love the product.
Furthermore, will buy the products again and again when they know they can rely on your company to give superior products. When the quality is inferior, clients will run away and hence no brand loyalty. At Mind Blown understands that business is a contract and always strives to build a long-lasting relationship with the customers. This comes in handy when they launch a new product as the customers will not hesitate to try it.
When you compare to companies that produce products and that are low quality, they get their cash back very fast (which sounds great), but lose out on forming a long-lasting relationship with the client and will not form great companies because they offer nothing of value.
Emphasis should be put on creating a superior brand (whatever it will cost), which creates brand loyalist. Once the brand loyalists start talking about the products that your company offers, they will ensure everyone knows about the quality of the products and customer service they have received. A lot of people are bound to hear about this and try the products.