If you're reading this, chances are you're an advertiser. And that means you probably have to come up with ads from time to time. That's not easy for anyone, especially for people who aren't writers. In fact, coming up with great advertising ideas can be quite difficult--even for professional copywriters. After all, it's not easy coming up with fresh ideas over and over again. So what can you do if you don't have a professional copywriter on staff? Fortunately, there are plenty of ways to make your ads look like they were written by someone who knows what they're doing. Even if you aren’t a writer.
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Create ads people actually want to read
Writing clever headlines is a good start, but it’s just a start. You need to make sure that your ad copy is actually worth reading. If you’re not sure where to start, remember that people don’t care about your product. They care about how your product will solve their problems. So make sure that your ad copy is aimed at solving your customer’s problem, not at selling your product. You can start by asking yourself some questions like: What is the problem my customers are facing? How can my product or service solve it? What are the benefits of using my product or service to solve this problem? You can use these questions to outline your ad copy. Then, you can use them to fill in the blanks and write your ad.
Use short sentences and paragraphs
Long sentences and paragraphs are hard to read. On the other hand, short sentences and paragraphs are easier to read. This makes sense, right? After all, if you have to read something for a long time, it’s going to get pretty tiring. So, if you want people to take the time to read your ads, you should make sure that your copy is short and easy to read. This means you should make every word count. After all, there’s a difference between short and short. So make sure that your sentences are short enough, but not too short. If you want to take it a step further, you can also use subheads. Subheads are sentences that break up your copy and make it easier to read. They’re especially useful when you’re writing a long-form ad.
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Make your copy visually appealing
Making your ad visually appealing is just as important as making it easy to read. After all, if people don’t want to look at your ad, they won’t read it. And if they don’t read it, they won’t see the solution to their problems. So, how do you make your ad visually appealing? Well, the best thing you can do is to use different types of media. For example, you can use images, videos, and graphs. These are much easier to look at and digest than blocks of text. And they also make your ad more interesting to look at.
Write human-sounding ad copy
Ad copy that sounds like it was written by a robot doesn’t sound very trustworthy. People want to read ads that sound human. After all, reading something written by a robot is boring. It’s also tiring. Robots tend to word things very precisely. And precision isn’t always necessary. And let’s be honest here: most people aren’t robots. So if you want to make your ads sound human, you have to write human-sounding copy. This means that you have to use words that real people use. But you also have to avoid grammar and spelling mistakes. You can do this by reading your ad out loud. If it sounds like a real person wrote it, then you’re good to go. If not, you have some more work to do.
Add ad extensions that show you care about quality
Ad extensions are extra pieces of information that show up below your ad. They make your ad look longer and more enticing. They also show your customers that you care about quality. After all, you wouldn’t add an extension that didn’t help your customers. So, what ad extensions should you add to your ads? Well, the best thing to do is to write down the information that your customers might want. This includes your product/service name, your contact info, your hours of operation, etc. Then, you can use AdWords’s tool to find out which ad extensions would suit your ads best. This way, you can show everyone that you care about quality.
Just show a logo and your contact info
This may not be the most creative solution, but it will work. And more importantly, it’s better than nothing. After all, you don’t want to leave your customers hanging. You want them to know that you care about your ads and you’re trying to make them better. And the easiest way to do that is to add your contact info and/or a logo. This way, customers can see that you’re the one behind these ads and you’re trying to make them better.
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Conclusion
So, there you have it. These are the 7 tips to make your ads look like you have a professional in-house copywriter. Now you can create ads that are easy to read, visually appealing, and written in a human-sounding way. All without having to hire a full-time copywriter. These tips will help you create ads that look as if they were written by a professional. So, you can improve your ads without hiring a full-time copywriter. And you can spend that money on other important things.