I can tell you some trends that have been popular in the recent past and are likely to continue in 2023.
Sustainability and eco-friendliness: People are becoming more environmentally conscious and are seeking ways to live a sustainable lifestyle. Expect to see more content related to eco-friendly products, zero-waste living, and environmentally responsible practices.
Health and wellness: Health and wellness is always a popular trend on Pinterest, with users looking for tips and inspiration on how to lead a healthy and balanced life. This can include everything from healthy eating and exercise, to mental health and self-care.
Home improvement and organization: As more people spend time at home, they are looking for ways to improve their living spaces and make them more functional and comfortable. Expect to see an increase in content related to home organization, interior design, and DIY projects.
Virtual events and experiences: With many people still unable to attend in-person events and gatherings, virtual events and experiences will continue to be a popular trend in 2023. This includes virtual cooking classes, online workshops, and virtual tours.
Personal growth and development: People are using Pinterest to find inspiration and resources to help them grow and develop, both professionally and personally. This can include everything from career advice, to personal finance and self-improvement.
These are just a few examples of the types of trends you can expect to see on Pinterest in 2023, and it's likely that new trends will emerge as well.