"Half battle wins when you sell what your customer wants to buy". That is all about app store optimization. App store optimization is the way of optimizing your app for relevant keywords so that only relevant customers will be going to download your mobile app.
Most of the reputed mobile app development companies also provide app search optimization services because they not only believe in selling the products but also want to increase the business of their customers.
Organic Installs
Doing App Store Optimization is not an option, it is a necessity if you want to earn profits through your app. People may download your app through ads but still, more than 40% of users download the app using organic search. You will not only get users through organic installs but you will save a lot of money as you don’t need to pay for an organic click and conversion.
So, ask your mobile app development company whether they will be doing app store optimization for your mobile app.
There are various tips you need to follow for app store optimization such as keyword in the title, relevant keyword in the content, proper description using relevant keywords. So it is not a very difficult task especially if you know Search engine optimization.
Get Your App in Front of Relevant Users
Your app must be shown to the users who are interested in using it. There is no use in showing an app to the user who will not convert now or in near future.
The app will be shown to the relevant users in case of search ads, however in display and another sort of ads, the app may be shown to irrelevant users who may not be going to convert. And, if some irrelevant user doesn’t understand your concept then he can give negative feedback which is not good for your organization.
Increased Revenue
As we have discussed in the above point that app store optimization brings relevant users to download your app which means it provides a high conversion rate that means if 100 users click on your app maybe 40 or 50 users going to download your app but you will not be going to get that much high conversion rate in any sort of advertising.
Secondly, users give more value to organic results as compared to paid ads. Results that are on the top three have gained the trust of users and there is a very high probability of getting a click. If your content is properly optimized then definitely users will go to download your app.
Stability
In the long run, you have to rely on organic search for your mobile that is why app store optimization is a must for your mobile app, you cannot always invest in paid ads for your mobile app. If users download a mobile app from search ads, you need to pay to the advertiser because they charged you mostly on pay per click, and you are going to get revenue from paid ads when users buy something from your app and that should be equal to or more than your cost per click including all other expenses. So earning revenue through a mobile app always through paid ads is not a good idea. You need to rely on organic search for long-term benefits.
Summing Up
If you find that it is profitable for your business to create a mobile app then app store optimization is also required for your mobile app to show your app to relevant users and generate revenue for the same without incurring any extra additional cost.