How Do Free Apps Make Money in 2021?

in mobile •  4 years ago  (edited)

It's hard for an average citizen to equate the word free" with "revenue," isn't it? Why wouldn't there be no cost for free means?

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The heading itself might surely have put you in splits, how can any free app get you benefits, right? We try to bring out how can a business benefit from a free application. But let's speak first of all about why one should even imagine taking a risk in the direction of creating a free business application, where they could create a paying product and produce sales in advance.

We've got some mind-blowing numbers up to our sleeve that will make you care about it and change your view of free software. Statistics are talking volumes about consumer desires, internationally. It has also been shown that creating a free program would get you a larger user base.

You may be asking, "How do Free Applications make money on Android and iOS? "Or the buzzing question in your mind right now might be, "Is it even possible to make money off a free app, let alone higher revenue?”
What you need is a good recipe (in our case, a powerful app monetization strategy) that will provide you with comprehensive insights into the prevalent monetization models, allowing free applications to become money-making products.

Customers typically question us about this. And much of the time, once we create the software, we make them understand both the model. And if they still have the final judgment. We only suggest paying to advertise if their brand has loyal buyers. If consumers have blind faith in your company and have been using your service or product for a long time, they wouldn't care much about paying for installing the app. Basically, paying advertisements give you the opportunity to earn direct income.

Typically, clients are telling us about this. And much of the time, as we create the app, we make them understand both the model. And if they are still the final judgment. We only recommend paying to advertise when their brand has loyal buyers. If consumers have blind faith in your brand and have been using your service or product for a long time, they wouldn't care much about paying for installing the app. Basically, paying advertisements give you the ability to earn direct income.

Clients usually ask us about this. And for the most part, once we develop the app, we make them understand both the model. Although, the ultimate decision is always upon them.

We recommend, paid ads only when their brand has loyal customers. If users have a blind trust in your brand and have been using your service or product for a long time, they wouldn’t think much about paying for downloading the app. Paid ads give you direct revenue generation opportunities. As the number of downloads grows, the revenue will be higher.

So, Let’s Answer How Can You Earn Money from a Free Mobile App?
According to statistics, users of the App Store and Play Store combined spent a huge amount on smartphone applications and games in the past years. So, it's pretty obvious that there's a massive smartphone opportunity you wouldn't want to miss out on.

If you think that paying apps carry a big share of sales, then you're completely mistaken. In reality, if you search the list of top-notch smartphone applications and games in the App and Play Store, you'll find that all apps are FREE. Most people enjoy free software.

The second main question: Android or iOS?
Before checking the statistics, you first need to make sure which platform are you looking for. Your decision will play a major role in your sales.

If you note, all the platforms are at the top of the heap in terms of revenue, and no one is better than the others. Companies recruit smartphone app marketing experts to help them close the distance between the two and thereby gain more money out of two in one go.

Although more niche platforms will certainly boast more revenues, they can only be considered until the app has seen substantial gains on a commonly used platform; particularly given the highly dominant Android and iOS pair. When the app earns large revenues, switching to another site is later believed to be a wise decision.

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So, this was all about how to channel selection would make a huge difference to the sales stream.
Before going on to how free apps will help make money, I would like to draw your attention to another important issue: proper app presentation – that matters a lot. Bear in mind that users need to be able to easily locate your app in the App Store or Play Store to appreciate what your app is built for.

Bear in mind that users must be able to easily locate your app in the App Store or Play Store and understand what your app is built for.

Impress your clients with an interactive app idea

How many people are going to find your free mobile app? How many of them are going to take the time to update and understand your app? No matter how good the product concept is and what device monetization strategies you use, you can still not be able to draw prospective consumers without a picture-perfect app packaging.
In order to attract additional clients, the future app buyers need to be able to easily locate your app in the App Store or Play Store. To make your app recognizable and easy to search, your app should have an attention-grabbing name, insightful yet concise summary, and easy-to-understand screenshots.

Here are a few tips that will help you curate a top-class app summary.

• Entertain your users with an eye-catching name for your app- Your smartphone app should have a simple name that represents its definition and service. It should have keywords in the name of the app. The name of your app isn't meant to be too long; 100 characters at most.
• Substantive and Insightful App Overview - The next move is to give your app an informative and meaningful overview of the app: the first few sentences (up to read more or display more buttons) can reveal general knowledge about the functionality of your app and explain the main concept of the app. Ideally, a maximum of 225 characters cannot be met. In the main body segment, you can list the issue that your mobile app would solve along with the drooling of its essential features and functionalities.

Apps aren't only confined to smartphones!

Applications are not limited to cell phones. As more embedded smart devices have joined the industry, there has been a massive shift in the production of apps. It won't be an overstatement to include smart TVs and home devices are also major users of apps. Expansion of these channels not only opens up a new revenue source for your company but also increases the visibility of your app.

Conclusion
Now it's up to you to get the app monetization plan you choose to go with. These days, native apps are getting more and more popular. It's up to advertisers, though, what sort of promotional campaign they'd like to introduce.
The point is that Free applications are more likely to produce sales than paying to advertise. In comparison, mobile applications have more users than paid apps. We've worked with a number of those software creation startups who came up with a free app concept and tried to make money out of it. Also, we directed a number of initial companies to settle on monetization models whether they had a clear app concept in mind.

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