With mobile phones now well outstripping desktop computers in sheer number as well as usage, mobile responsive design has shifted from being a ‘nice to have’ to becoming instrumental in web design.
Further, it’s clear that even responsive design is no longer enough. In order to convert more website visitors into customers, online retailers need to keep up with digital transformation, and make sure their sites are optimized for mobile.
Mobile optimization is the process of adjusting your website content to ensure visitors accessing the site from mobile devices have an experience customized to that device.”
Rather than simply compressing or rearranging content on a screen, a mobile-optimized site is designed entirely for a smaller screen user’s experience.