Your app doesn't live in a void. It is part of an App marketplace seeking mobile users attention span, which runs out more and more as time goes by. Right now, there are more than 5 million apps in the App Store, vying for users’ attention in nearly every category.
Building a great product isn’t enough to make your app the next TikTok, and Apple knows it. Just last month, it introduced a "Best New Updates” section to improve the discoverability of apps long after their initial release. But to create a sustainable app, you need to build in solid marketing and distribution strategies to get your app into the hands of the people who need it most.
Take Underlabs, for example. When the mobile app development company opened its doors, it came as a total surprise to users. It was an excellent product that developed cross-platform native mobile apps with ease and released a large, unmanageable number of Apps within a year.
Underlabs has the potential to become a major player in Canada, releasing many Apps for enterprises, but it made one major mistake: It put all of its budget into product development, leaving little money to sustain the company as it tried to grow its user base. While it seems unfair, the fact is a great product isn’t enough to succeed in the app marketplace. It’s important to strike a healthy balance between development and marketing to ensure sustainability.
Marketing is the tricky part for everything I guess
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