Technology is transforming and so is everyone around. There is no doubt that it is bridging the gap between the real and the digital world and thriving the whole digital realm. Just like Artificial Intelligence, Machine Learning and so on and so forth, Augmented Reality is the new talk of the town. It sure is creating a big buzz with its dazzling capability, especially in the mobile app development company industry.

Every android app development company sees potential in the widespread use of smartphones; according to Statista, 83.72 percent of internet users now own one. Augmented reality is a tool that is growing, not just individuals but businesses alike, are taking advantage of it. AR is making it possible for businesses and companies that make mobile apps to give users a whole new level of experience.

Here, we'll discuss the concept of augmented reality in depth and understand what impact it is leaving in the mobile application development industry.

Understanding Augmented Reality and Its Types

AR, no doubt, is a groundbreaking technology. It seamlessly integrates virtual world elements with the real world. Not only does it enhance the user experience but also opens new possibilities for various industries.

Today, different kinds of virtual reality are in use. In this part, we go over the different types and give you a short explanation of each one

AR Based on Location

This feature is amazing!
Location based AR makes use of your location via location detection capabilities or simply put GPS to create augmented reality objects.

Apps made with this technology can be used like maps by travellers. Using geolocation on your apps is beneficial for encountering places to visit that are attractive based on where you are. In fact, Pokémon Go is the most suitable example of location-based augmented reality. Via our smartphones, technology lets us see our favourite Pokémon in a visual form.

Projection Based AR

Projection based augmented reality overlays virtual content onto physical objects using projectors. Rather than using smart wearables, project-based AR makes use of projectors to display augmented content. The best part being, they incorporate a combination of sensors and computer vision algorithms too.

AR Based on Superimposition

Such types, rely on the camera feed and live video streaming. This type captures the real-world elements from the camera and then adds the virtual elements on top of it. Doctor's x-ray reports are the most desirable examples of AR based on superimposition. It helps to view X-rays of fractured bone fragments belonging to a patient placed on a genuine image of the patient's bone.

Recognition Based AR

The best suited examples for this type are the QR and the barcodes. Here, AR makes use of an image recognition to further detect patterns.

Now that you have a proper understanding of what AR is and what types it entails, let's take you over to the impact it bestows in different industries.

How Augmented Reality Impacts Mobile Application Development

Statista states that AR has already started to change how apps are made all over the world. Further businesses, like real estate, finance, and medical services, are asking for mobile augmented reality app development to help them with their own work.

Not to forget, the world of gadgets is already run by by Android and iOS devices. So it's pretty evident from here that the AR app will need to work with cross-platform software to make it easier for more people to use.

Let's see it's effect one industry after the other!

Also Read: Mobile App Development Cost

AR in Healthcare

AR is enhancing medical training, patient care, surgical procedures, and to top it all, the healthcare education system. It helps people practice complex procedures via virtual training. However, it can help surgeons conduct surgeries by providing real time visualizations and guidance.

AR can show 3D models of organs or other parts of the body on the patient's body. This makes it easier for the patient to see and understand medical information. It benefits in physical and occupational therapy to keep patients interested and motivated throughout their treatments.

AR in Real Estate

AR is a big help for real estate agents today. It lets them make 3D pictures of buildings and construction sites, which makes it easy for them to show how their business works. Not only that, but the app also makes it easier to figure out how big a property is in real time. All of this helps a buyer make a choice quickly, without having to give up anything.

AR in Marketing and Advertising

Augmented reality has evolved into a significant marketing tool that allows clients to practically see how their items will look or perform in a real-world situation before purchasing them. With the use of mobile app marketing, augmented reality is revolutionizing the concept of showrooms and product displays.

Simply put, the experience removes any doubt a buyer may have about his or her decision and shortens the sales cycle. Ultimately, the less customers think, the more they will spend in reality.

AR in Education

In contrast to more traditional methods of instruction, AR helps students to sufficiently visualize and interact with abstract or complex subjects. Students can use augmented reality to virtually interact with 3D models of chemicals, planets, and historical relics. Learning resources, such as textbooks, can be brought to life with augmented reality.

Using a mobile device to scan the pages grants students’ access to supplementary multimedia resources like films, animations, quizzes, and interactive simulations. This adds a new dimension of interactivity and excitement to the educational process. By and large, AR helps in real-time translations, giving ways to enhance language learning as well.

AR in social media

As a result of advancements in social media application development, users can now add engaging augmented reality (AR) filters to their status updates, and businesses can provide their target audience with an unforgettable, immersive experience in the form of AR-enabled stories, videos, ads, and games. If you wish to create applications of such sorts, reach out to the best customized software development company in the market.

Merge Augmented Reality in Your Business

Don't go with the crowd, rather learn as much as you can about your business market. To be precise, you'll have to cut down your needs to make better use of AR. Look at the extra parts of your business and work closely with the internal teams to get a straightforward picture of what concerns are holding you back and how AR technology can help resolve them. After you've thought about and written down all the possible options, the subsequent step is to choose the right IT consulting company, like us.

To Summarize

AR makes it possible to help software development company carry forward user experience to a complete new level. It is without any doubts, a flashy technology that can revolutionize smartphones and tablets, considering it's comprehensive functionality in mobile applications.

Google and Apple have already acquired their strong place in this market and are adopting the benefits of augmented reality. If you have some solid ideas in mind and want to partner with the best in the market, it is the right time to get started with an AR mobile application development to attract the best set of customers.