The competition within the smartphone applications arena is increasing at a booming rate. There are millions of apps available on the market and that comes with a tough challenge for mobile app developers. How to attract the users to install the app on their smartphones? The story doesn’t end here because after the application is installed, developers want them to use at least once daily.
However, the app usage largely depends on the nature of the app and target users. The mobile app marketing strategy will help you get loyal followers and customers for your app. With a robust plan and strategy, you can get your app viral within no time. How to get your app go viral, let us have a look at it.
Offer Bonus to Users
For instance, if you have developed a shopping app for your customers. From clothing to mobile accessories, everything is available. Moreover, the user experience is optimal, but not everyone would shop daily. The chances of opening an app on daily basis would be meek.
What can you do to encourage users to check in daily to your app? You can offer some free giveaways like coupons, discounts or gift cards. Take an example of Ali Express, offering free coins to the users on daily check in. These coins can be used to get discounts on products. No matter, whether someone wants to shop or not, they will at least open the app to get the free coins.
Ask for User Feedback
People don’t waste their time on installing an app that is full of bugs and errors – even if it is free. Feedback from the users plays an important to guide the potential users whether to install the app or not.
It is, therefore, necessary to ask the users to give unbiased feedback. Whether you can ask the user to give feedback directly to the app store or prompt the user within the app through a pop-up. Don’t annoy the users by asking them repeatedly to rate the app.
Login with Social Media
When hiring mobile app development services, make sure to ask them to add an option to create an account with your app using a social media platform. It would give the users access to their friends and family members in their network to download your app. Moreover, some lazy ones would not like to fill the signup form and may opt out of app without even using it. The best option is to give them one tap login option.
Options to Invite Friends in Your Network
When it comes to social network, there is no better option than getting viral through these platforms. Make sure to provide the users to invite friends and family members, once they have signed up for your app. After the registration, display a popup, showing the list of friends with invite option at the bottom. Make sure to give every option to the user without annoying them to invite friends to their social network.
Integrate Social Sharing Buttons
Your app is buried deep down in the market and no one even knows whether your app exists or not. In the early days of launch, only a few people will download your app by chance. It is the right time to cash those users and facilitate them to share it with their friends on their favorite social media website. The power of social media can do the magic and your app would go viral within days. Just you need to adopt the right strategy and plan for marketing your app.
Conclusion
The success of any mobile application depends on many factors. Not only user experience, user interface, and bug-free app will let your app go viral. You have to devise a marketing plan to help your app go viral. The above tips will surely help you to gain traction among millions of users around the world.