Introduction
MobileBridge Momentum is a ray of sunshine in the seemingly boring rewards and loyalty program industry. It is a blockchain-based marketing and rewards platform that aims to reward its consumers with cryptocurrency instead of the usual “points” earned. This so-called cryptocurrency has a real monetary value that consumers can use to pay for their purchases in affiliated retailers or it can even be converted to fiat for use in the physical world. The Momentum platform can also serve as an entry point for their consumers who are not familiar with the benefits of the blockchain technology and cryptocurrencies in general, therefore hitting a lot of birds in one stone.
But how do consumers earn crypto tokens?
Retailers affiliated with the Momentum platform are given the power to create their own unique branded crypto-tokens which will be given as a reward to their consumers. In usual rewards and loyalty programs, consumers are given corresponding points depending on the price of the products purchased. When the points have reached a corresponding amount, only then can a reward be redeemed which is, in truth, kind of a hassle and tiring on the part of the clients. Momentum is the first of its kind to reward its patrons by doing more than just purchasing products. Here are the ways a consumer can earn tokens in the Momentum platform:
Buy something
Provide information about themselves
Post reviews, videos or blog posts about products or services they bought
Learn about new products, click ‘like’, watch a video
Share information or promotions with relevant friends, e.g. they share a review of their new running shoes with 5 of their running friends
source: Momentum Lightpaper
Basically, aside from purchasing something, a consumer can earn rewards by showing support to the product, may it be in terms of posting review, providing useful user experience or sharing news about it to other people. This is what makes Momentum unique and one of a kind. By using the influence of their consumers to spread awareness about their product, they are able to build a close relationship with them and get to know the real impact of their products in the lives of their consumers. This can also lead to collaboration between retailers and consumers in order to make creative developments for better quality and user experience. Instead of paying large sums of money to 3rd party advertising companies, retailers will be working side by side their most valued consumers which is way more reliable than other sources of information.
Momentum ICO Information
Token: Momentum Token (MMTM)
Total Supply: 1, 000, 000, 000 MMTM tokens
Tokens for sale: 500, 000, 000 MMTM tokens
Soft cap: 2.5 million Euros ( $3 million USD )
Hard cap: 42 million Euros ( $51 million USD )
Token price: 0.10 Euro ( $0.12 USD )
Momentum has started its private sale last March 26th and a crowdsale will follow thereafter. It is also good to note that all unsold tokens after the ICO will be burned and no additional tokens will be created.
Token Distribution
Momentum Token Uses
The Momentum token or MMTM is an ERC20 utility token which means it is a cryptocurrency that holds a real value that can be traded, sold or converted to fiat currency
It can be given as rewards to consumers for purchasing or actively promoting or spreading awareness about a product
It is a “gateway token” which means that branded crypto-tokens earned by consumers from retailers should first be converted into Momentum token before it can be traded or sold in outside exchanges
It is the main currency used inside the Momentum platform which means that it used as a form of payment for retailers to use the platform
Brief Company Background
MobileBridge is a Swiss company that connects retailers to their customers through polls, videos and gamification in order to increase engagement. Working behind it is a set of the most qualified professionals in sales, finance, entrepreneurship, and technology. The CEO of the company, Kees de Vos has worked in partnership with today’s biggest names in retail such as Walmart, Tesco, and Argos in addition to over 15 years of experience in global leadership. The company has been operational for the past 15 years and has already established a good reputation for themselves.
For more information about the Momentum ICO, visit the links below:
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