HOW TO SELL EXPENSIVELY AND SHINE...

I was thinking on how I could own a property in exotic places in Dubai, fly around the world, impact in people and have the best things of life.

These thoughts got me re-evaluating my services and products.

How many would I sell to achieve all these plans?

I looked at some ideas to achieve all my dreams, and decided to choose a general strategy that related to everyone.

The idea of "PRICING".

So I asked around to find out how people looked at expensive/cheap products and services and also checked what products people buy.

Here's what I did:

I placed a torn, old looking Gucci designer bag side by side with a bag made in indigenously like Aba,

I asked,

"Which of these bags would you rather prefer?"
The answer was shocking.

Though the Gucci bag was old and torn and was in no way something anyone should use, people still opted to go home with the Gucci bag!

Why would you want to go home with something that's almost useless?

The reason is because people buy perception and they buy feelings.

They buy levels...

Truth is, we are often tempted to price our product below the market standard.
We believe this act will bring in more customers..
Yes! I agree.

But let me ask, when you look forward to a date why don't you consider local food kiosks like "mama put"?

Why do you think the first place that pops up in our minds are eateries, Chinese restaurants and the likes?

So even though the food is cheap, more and sometimes even sweeter you would never prefer to seat with Bae in a "mama put".

You would rather prefer to 'feel' a certain way.

This is exactly how people feel about what you sell.

People will remember your products for two reasons - it is "cheap but crappy" or it is 'expensive but valuable'.

If you've being selling cheap you might be remembered as the "mama put" and poor quality.

When you sell "expensive" even when your quality is low people will buy.

But don't be deceived, people buy value in their thoughts before they buy physically from you and I'll explain what that means.

The Gucci bag I talked about earlier was chosen by people because the brand had built a value estate in the minds of customers.

So when it's priced at $1500 people buy.

People buy because they already know Gucci.
They have seen how good it looks on friends and how celebrities flaunt it.

So they won't mind buying it at a million naira.

But you're not as big as Gucci and you want to sell your stuff at expensive prices.. How do you achieve that?

You do that by sharing and building a value estate in the minds of your prospective clients/customers over time.

Here's how you do it:

Find the people that can afford your product at that very expensive price. (Using social media, this is easy)

Give your product the BEST kind of packaging.

Give your product the highest price

Add something extra to your service or product that your customers can't get anywhere and would like to share with their friends or family.

Share the above processes with new prospects to keep building your value mansion so that it destroys the walls of Jericho they might have built around them to prevent themselves from buying from you.

Example:

Using food, say I deliver boiled yams, sauce and fried chicken and I want to sell at N25000 per pack.

Some folks who can afford meals in this range would probably be celebrities, busy executives and politicians.

So I check social media for them and connect. (Using the E3)

I pack my yams in a ceramic plate, with cutleries, sweets, napkins and water in a gift bag with my brand assets(logo, colour and contacts)

I'll add a customised gift for every order (maybe a T, shirt or hand band with their initials)

When I deliver my yams I'll have them take a photo with their packed food.

After delivery, I'll share stories on social media around every step of the process targeted at my customers clique.

If you had yams packaged in this style will you not share the story with everyone.

It's like buying a new car. You want everyone to see it.

You will talk to your friends about it and it would cause a longing and desire for them to want my yams.

This is how you can sell a product for any amount and people want to buy.

The little extras are what makes you stand out from others.

So, time to price your goods!

But remember, always deliver the experience.

Step up your game!