Sydney is preparing for the new Stephen King-based IT film in a pretty chilling way.
The Sydney marketing team for #ITMovie have outdone themselves.
Awesomely creepy #ITMovie
Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.
"We all float down here"
Ha! Clever. 🎈RT @mumbrella: Well played #ItMovie marketers, well played
Fantastic marketing idea for #ITMovie, and creepy AF lol
#Sydney sees red balloons above drains for the upcoming #ITMovie