The fifth Scott Storch produced Russ track has finally come to the fore and it's another hit by an artist who dropped Flip (another hit) just a week prior.
This one is more introspective than the braggadocio style of Flip and it'll resonate with a whole lot more of those outside Russ' core. He discusses the price of he's "new" found fame, going as far as ignoring he's own mother. How he hasn't touched base at home as he's constantly on the road or taking flight, selling out shows in every city he touches down in.
The hook makes mention of how he needs someone in he's life, but he's lack trust doesn't allow him that luxury. This is a different Russ than the one we're used to hearing as the song almost borders on self loathing and depression. There's nothing wrong with the subject, but as a fan I suppose a side of me is a little worried about he's mental state.
The second verse opens with him explaining he's new lifestyle of mingling with celebrity women and discussing the friendship ties that he's severed. He kept the real day ones by he's side like Bogus who he "hopes" blows up just as he did. That shouldn't be too difficult, not with Russ as a co-sign.
He recently bought he's mother house in cash and makes mention of how he wants to be the one she turns to in her time of need and with records like this that shouldn't be a problem.
The instrumental has that distinct Storch sounds of sounding like a pop record, but one that perfectly crosses the boarder into the hip-hop realm. It's quite well done just like any other Scott Storch record and has you wanting a sixth song to come out of nowhere from these two.
He made mention of the song in an interview and how fits in within he's sophomore album. Hopefully that's still the case, but if not it's still a track worth its constant replay value.