The Hook: Music Industry Insights & Artist Development Tips is a series inspired by my personal journey as an entrepreneur and music executive for over a decade working with many artists and record labels. I have dedicated my life to developing successful brands in the entertainment industry which has helped me gain a lot of valuable experience.
In this blog series I will share exclusive tips and guidelines that are important tools to help artists kick-start their careers to eventually compete at a global level. It takes a lot of effort and there is no cheating. The good news is once you understand everything, you will continue to learn and improve until you get there. Make sure to follow the blog and engage in the social conversations.
Let’s Begin!
Nobody cares about you or your art! This is the most important fact every artist needs to accept. Nowadays, most musicians forget who they make music for because they are emotionally attached to what they create. Every artist assumes one day he or she will make it big. However, no business succeeds without a plan of action and that’s where it all starts. Most people consume music on a daily basis but don’t have the time to look for new content. It takes a really special song for the masses to pay attention and become fans. With streaming options and millions of songs available online, people simply don’t care anymore. This means artists need to learn new ways to be clever in order to penetrate the market or else they won’t be able to leave a lasting impression.