Going against YouTube may seem silly, but even if video giants control 95% of the market worldwide, the remaining 5% can still be an attractive market.
A promising Russian company has set its sights on this (and perhaps more), using blockchain technology and cryptocurrency to probe the possible future of Internet advertising.
Native Video Box resembles YouTube in the same way that cryptocurrencies resemble traditional banks. It is a native and independent video platform with a native ecosystem approach to advertising.
In the current advertising industry, up to 70% of advertisers' money is taken by intermediaries before it reaches the publisher. Today, with the cutting-edge technologies of programmatic advertising, blockchain and tokenization, NVB has the opportunity to change the way the game is played.
Unlike traditional services, NVB awards 75% of its advertising revenue to those who truly create content and deliver it to the viewer: video content owners (15%) and website owners (60%).
Alexander Shishov, founder and CEO of NVB, says: "All this gives our network a huge organic growth advantage, attracting the best platforms and licensed video content for a reasonable fee, which will be very attractive to advertisers."
Native Video Box (NVB) was originally launched in Russia in early 2016 as a native video platform for websites with editorial content. Since then, they have developed an MVP with machine learning that has acquired local commercial traction and they are now refabricating the project to be global and implement blockchain as an advanced advanced technology service.
His marketing and development team remains in Moscow, but, as Shishov says, "the rest is spread around the world, just like our platform."
A key advantage that NVB has over native advertising systems like Taboola and Outbrain is its selection, based on automatic learning, of video that is 100% relevant to the content of the page (and not to the user, in contrast to a service as YouTube) and a patented brand security algorithm.
An advantage over systems like Plista and Engageya (which are also partially geared towards monetization through video advertising) is the large selection of cheap and relevant videos, due to NVB's close collaboration with video bloggers and creators of content.
Mr. Shishov says: We have no direct competitors: for now, we are the only platform that offers a comprehensive solution to earn money on video advertising for sites that do not have enough of their own video content.
Bloggers are also given the opportunity with a single click to distribute their videos beyond the audience of normal video hosting sites, and earn good income by doing so.
NVB is currently working for the launch of an ICO on 1 January. The ICO will offer an ERC20 product token, which is not burned by default in use; however, NVB reserves the right to record up to 100% of the tokens it receives in payment to service the operation of the system.
The ICO has a maximum limit of US $ 15 million (US $ 500,000 for the pre-ICO and US $ 14.5 million for the main ICO scenario).
The NVB token is an internal currency: all transactions between the participants of the system are carried out exclusively in tokens. To buy advertising views, advertisers must purchase NVB tokens.
As the NVB tokens are a cryptocurrency, they are a simple way to make payments to each blogger or site in any country in the world, which solves the problem of regulatory documentation or resolution of financial claims, and also the problem of high commissions of fiduciary banks (for foreign exchange).
The pre-sale of tokens begins on December 1 and extends until December 31, in two phases: in the first phase (from December 1 to 5), the minimum participation is US $ 5,000. A 50% discount will be granted to prospective sponsors, where 1 NVB token equals US $ 0.50 instead of US $ 1.00.
In the second phase (from December 6 to 15), the minimum purchase will be US $ 1,000. At this stage, there will be a 25% discount available, where 1 NVB token equals US $ 0.75 instead of US $ 1.00.
After this, the ICO will begin, with a start date of January 1 and will run until February 28, 2018.
NVB is being advised by ICOBox, the global leader in the ICO market. The founder of ICOBox, Mike Raitsyn, calls NVB "a unique and intriguing project, which should benefit greatly from the opportunities offered by its ICO".
An ICO represents an opportunity to really start a project, to give life to a certain type of conceptual model. Startups can be in several stages when they do their ICOs; some have already completed part of the project, others only have a great idea and great ambitions.
Nikki Stewart, founder of CSCC Media, a media marketing professional with more than a decade of experience in digital media and Internet communications, comments that "Native Video Box brings together the most innovative video advertising technologies in a completely new ecosystem, created to benefit publishers and content creators. "
For more information you can visit the official site of Native Video Box
Website: http://nvb.digital/
Whitepaper: http://nvb.digital/NVB_whitepaper.pdf
Author: phucadword
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