10 STEPS TO GET TO BE A NATURAL SELLER🔝

The art of selling is a quality, which a priori, it may seem that not all of us have. Some people have a "natural" ability to sell, to the point of making us think that they were born with it. Although that talent may seem innate, the ability to be a good salesman is within reach of anyone willing to learn it.

Becoming a good seller is a matter of time and daily practice a series of techniques that, with or without talent, (only with great desire and willingness) we can all learn and master.

At Salesland, we highlight these 10 'must' to become a natural salesman and achieve your goals:
Be honest

In order to gain the trust of the potential customer, you have to be honest with him throughout the sale process, even in the after-sale. If there is some information that you do not know, do not invent that information, maybe over time, after the sale, the customer will discover the truth and you will be hurting your image and that of the company. It is better to be sincere at all times with the client and show your motivation to learn about what you do not know. Remember that nobody knows everything in the field of the sale, and that it is a sector in continuous evolution.

1. Know your client more than he does to himself

Before the visit, make sure you know the person to whom you are going, investigate about the company, its product or service, the market in which it operates or if it has obtained any recognition or award. If you do, you are showing the customer that you really care about, and you can make an offer that really suits your needs. Another technique used by top marketers is to remember some adjectives and words that their potential customers use in their daily lives. Use those same words to arouse emotions and communicate with the client.

1. Do not go direct to the sale

Look for similarities with the client and try to establish some bond with him to engage in a more cordial conversation outside of the sale. This will generate confidence and predisposition to listen to you, and will make the sale process easier and more natural. Do to not see you as a simple charlatan salesman who is only interested in closing a sale.

1. Control expectations

Watch what you promise. If you promise too much you risk that later you can not fulfill those promises and it seems that you want to convince the client with false expectations. It is better to promise less and then offer more than expected. The customer will value it much more.

1. Make the buyer self-conquer

It is much better to teach the client to be the one who buys it to be you who sells. During the speech of the sale, clearly highlights the advantages and names also the disadvantages, without delving into the details. It promotes the participation of the customer at all times, it tries to contribute its point of view on what it will obtain if it acquires the product or service and above all, does not force the sale.

1. Believe in your product / service and ... Know it better than anyone else!

If the customer sees that there are important aspects about the product or service you do not know, you will be showing a lack of interest on your part, so the customer will rarely think that it may be interesting for him. Knowing the characteristics of the product or service, as well as knowing its strengths and weaknesses, will have better arguments for the sale and you will be also giving a professional image of yourself and the company.

1. Become familiar with the 'NO'

Be patient and convinced, every day you will not get the same number of sales. So when the customer refuses to buy the product, he accepts his decision diplomatically and professionally, without counterattacks. Make sure you have your contact information up to date and keep in touch with it on a regular basis.

1. Listen more, talk less

A salesperson who releases his entire speech, talking non-stop about the wonders he offers, leaving no room for communication with the customer ... he is not a natural salesman. Listen to your customer, you sure have many things to say about him, your company, the competition ... It is much more efficient for the sale to listen than to do a monologue.

1. Be yourself

Do not pretend to be someone you are not, in the long run it will be discovered. A salesman has to be serious but spontaneous and vital at the same time. The customer will value that aspect of the commercial, seeing that it does not pretend to deceive with its appearance, and will have that same perception of the company and the product or service that it offers.

1. Enjoy what you do

Positive people have a greater appeal than those who are not. Find your motivation and make your clients see that you enjoy with your commercial profession, you will generate in them a positive opinion towards you as a person and as a professional.

The use of these techniques for sale, as well as consistency and a positive attitude that increases confidence in yourself, is what will make you to become a true professional sales. Do you agree? Well to practice!

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