Many of you have heard this founder speak in Yonsei as well as the recent Neo Devcon. Articulate, smart well thought presentations, connected well with the crowd.
The founder of Neo, he also presents himself as he is. Da Hongfei. Many would have created a Western name to tag onto their name. Or rearrange their name by moving the family name to the back. Such as Zhang Ziyi the actress, or TTMIK founder Sun Hyunwoo. You'll see their names by PR to display as Ziyi Zhang, and Hyunwoo Sun.
Here this eloquent founder is not afraid others can't recognise him due to so called naming convention. He is Da Hongfei. No pretense.
So utmost respect to him and his team.