Netflix to setup it's own official UK age ratings for its own films and shows.
This will advanced by it's own algorithm.
Till now, the ratings set by British Board of Film Classification (BBFC) was PG, 12 and 18. Netflix will be the first company to be approved by BBFC. According to the algorithm, words like violence and swearing will be picked automatically as per age rating.
As said by BBFC spokeswoman, "This is the first time that the BBFC have collaborated with a content provider and put together a scheme that will eventually mean that they will rate their own content. This content will then receive a BBFC rating."
Though it will take a year long piloting, but as per them this will bring accurate results. Also series and films on Netflix will have BBFC rating overall.
"Our research clearly shows a desire from the public to see the same trusted ratings they expect at the cinema," BBFC chief executive David Austin said.
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