Introduction
One influential factor that determines the growth and success of any business or project in the blockchain and cryptocurrency industry is the strength of their community. This is because, as a blockchain-based network, these businesses and projects practice a decentralized system of governance that allows the entire community to oversee the affairs of such a network. Hence, it is important to create a business platform that attracts the right and appropriate set of customers that would make up the community members. The members of every crypto community are mainly made up of the target audience that is reached out to during the project’s marketing exercise. That is why it is of great essence that project owners develop a marketing strategy that identifies their target audience, as they will always remain passionate about the growth and sustainability of the network.
For the NetVRk blockchain project, which focuses majorly on creating an enabling environment for virtual realities, they have primarily enlisted VR enthusiasts as their target market and potential community members, with a specific focus on gamers. In the technological and digital world, the gaming industry bolstered by the activeness of players has consistently been the force driving the adoption of the recent innovations in that industry. For instance, the development and availability of games on Apple’s app store, has been predominantly dependent on the gamers, who collectively played a crucial role in the success. These gamers have constantly allocated funds to purchase and own varied virtual reality equipment, thus, building up the industry. NetVRk decided to select these users as their primary community members because of their willingness and enthusiasm to try new experiences, and sense of active interaction among themselves.
A survey conducted also proved that gamers are the perfect audience for a project like NetVRk, as about 40% of ardent gamers indicated that they would likely purchase a virtual reality system within the following year. This is evident as the main distributing platform for virtual reality and PC games, Steam, had over 700,000 active users that participated in their VR environment, as of November 2018.
However, while NetVRk may have identified VR enthusiasts and gamers as their primary audience and community members, the marketing strategy of the development team also recognized other industry players that can benefit from the services and applications available on the network and join the community of NetVRk.
They include:
Gamers/VR enthusiasts
Content creators
Advertisers
Developers
Businesses
The content creators on the platform can generate funds from their amazing work via the single global blockchain-based marketplace provided by the NetVRk network. Such enabling environment will attract and encourage other users and enthusiasts to develop, share, and monetize their interest in VR content.
With the projected quality of community members of the NetVRk network consisting of gamers, content creators, and VR enthusiasts, it is potentially opening its door for other casual users to become part of their platform. This speculation is solely based on the trajectory of trending events, and the team believes that as they successfully reach their intended audience, a massive of the VR offerings will pull others into the network.
USEFUL LINKS
Website: https://netvrk.co/
Whitepaper: https://whitepaper.netvrk.co/
Telegram: https://t.me/NetVRk_Official
Facebook: https://www.facebook.com/NetvrkVR
Instagram: https://www.instagram.com/netvrk
Twitter: https://twitter.com/NetVRk1
Discord: https://discord.gg/baAhdCHUnb
AUTHOR'S DETAILS
Bitcointalk Username: Dicesun
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2768267