Looking for the pros who're willing to share. I'm new to publishing, having just hurdled the writing, editing and self-publishing aspects. What would you recommend I absolutely include in marketing a new book?

What, if any, would you recommend for a book on cannabis, still in the 'banned' category for most advertising?

I just spent the last 8 years researching my book, the last two writing a small book and editing it. I'm excited to be able to bring the information to people, just not sure what steps should really take place next. Though I'm currently limited on budget I don't plan on that being the case forever.

What steps should I be pursuing to take advantage of a budget in the near future?

Thank you and, Keep it Clean!