The rivalry between fast food giants has taken on a strange political twist: KFC has aped Donald Trump's message to Kim Jong-un, in an attempt to feud with McDonald's.
It is the latest in a growing history of retailers, particularly fast food chains, attempting to appeal to people on social media, particularly through pithy tweets.
On Wednesday KFC's UK and Ireland Twitter account posted a parody tweet boasting its burger was larger than those at McDonald's.
"McDonald's leader Ronald just stated he has a 'burger on his desk at all times'," the post read.
"Will someone from his big shoed, red nosed regime inform him that I too have a burger on my desk, but mine is a box meal which is bigger and more powerful than his, and mine has gravy! #nuclearbutton"
https://twitter.com/KFC_UKI/status/948525809840656385?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.bbc.com%2Fnews%2Fblogs-trending-42565433
The post mirrored the style of a tweet by the US president aimed at North Korea's leader, who claimed the nuclear button was always on his desk.
Trump warned Kim his button to launch a nuclear assault was "a much bigger and more powerful one than his, and my button works!"
Does Donald Trump have a nuclear button?
'Cluckbait'
So far, the battle of the corporate tweets has been one-sided, with no response from McDonald's. However, KFC's tweet was shared more than 180,000 times and liked more than 475,000 times within 48 hours.
One Twitter user posted: "This is amazing."
"I'm following you guys because of this tweet," said another.
Other responses were critical of the restaurant chain's gag.
"What stage of capitalism is it where brands imitate threats of nuclear war to sell fried chicken," posted one Twitter user.
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