This is great news. The marketing potential for all players is huge. Now, wouldn't this be a giant opportunity for the Steem blockchain also. It seems to me that Steemit and Dtube would be an excellent partnership for exactly this kind of situation.
LBRY would be a great platform as well. That is even more censorship proof and would allow for a longer tail on any paid content if desired.
There are so many interesting opportunities to explore. What a great time to be alive.