It’s a fair bet that you’ve seen at least one movie in a theater in the last year. Am I right?
Well, if you’re a millennial, your likelihood increases to an average of 5.1 movies a year. In fact, millennials see more movies per capita than any other generation. And movie-going millennials matter to your campaign bottom line, too.
Wondering about millennial audience targeting? We've got a great resource for you: The Data Hotline.
It’s not just movies that millennials love—this audience enjoys travel. According to the 2016 reports, The American Express Future of Travel and the American Express Spending & Saving Tracker, millennials are more optimistic, plan to travel frequently and spend more on travel than boomers in the next five years.
Millennial moviegoers are usually well dressed—purchasing higher-end luxury items at designer retailers. What’s more, their love of travel adds up to an active lifestyle, which means sports equipment is a must.
Now you can harness this audience’s spending power to drive campaign success – gain new insights into this group of high-end buyers and connect the dots to your movie-marketing efforts.