If Facebook's antics have not been bad enough, recently it was announced that the company has implemented an algorithm that predicts whether a user is rich or poor.
In a patent filed in July 2016 and made public last week by the Daily Mail, Facebook outlined a sample decision tree that would use various data points in an information set, collected through questionnaires, to determine the likelihood of a person’s socioeconomic status, according to the Observer.
The purpose is decide what to advertise to you.
The patent stated that:
“By predicting the socioeconomic groups of users, [Facebook] is able to help the third party present sponsored content to the target users. Third parties are able to effectively promote their products or services, and the online system can provide a more engaging user experience to users.”
Below is a diagram showing how their data collection works:
The program ties important information together, such as the persons level of education, how many devices they had connected, and if they were a house or car owner.
THIS WAS A STEEMIT EXCLUSIVE!! ++++++++++++++++++++++++++++++++++++++++++++++++++++
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I assume that Mark Zuckerberg is at the top of this tree? :-/
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I think it's funny the cities they included. So Bay-centric. I can't say I am shocked surprised or alarmed at this, this is information marketers already have about you and they have already been using for a while. They already have extremely detailed personal and psychological profiles on everyone. The most clear example of this for me was some years ago when my wife and I would receive what were essentially identical credit card offers in terms of the terms they were offering but everything about the marketing was totally personalized based on our psychological profiles. They know you better than you know yourself, they know what color envelopes you prefer, if you like a printed stamp or an adhesive one, what sort of fonts will appeal to you the most. All those things that people don't even think about consciously but they know about you. The good news with all of this is that the end game for all this data and analysis of us is just that they want to sell us shit. Worst case scenario is that you get advertisements delivered to you for products that you want with offers you find appealing and then you buy their shit. Shit you probably wanted anyways. Heck Amazon predicts what people will buy ahead of time and then stages those items at fulfillment centers near their house so that when they actually order the thing it is ready to go. The horror of getting what you want when you want it!
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In capitalist America the product is you!
So yeah, if it's free and it's not coming from a non-profit then chances are the userbase is the product. And I don't mind that too much, just that it'd be better if corporations were more transparent and the people better informed.
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Leave it to them to come up with one. They know everything else about us and spy on us like crazy. I can google a product and next thing I know Im being pitched said product on facebook.
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