Apple has started to focus on digital advertising

in news •  7 years ago 

Apple is trying to emphasize the digital advertising business, the US tech company Apple Apple A Wall Street Journal report says that Apple authorities are already trying to drag snap, parent and other organizations into Apple networks

Apple is moving forward with plans to show ads through popular apps The company will share income with the app makers.

Currently, Google and Facebook dominate the digital advertising business. As Apple begins to give importance to this sector, it will be able to sell the device as well as in the digital advertising market.

Analysts say big companies are expanding their business in new areas to increase their growth. It is, however, creating new risks for them. Apple has to do business with user information when it comes to the digital advertising business. But for a long time, Apple has been proud of not having any business with the user's information. He will be crushed.

Recently, during the Facebook's Cambridge Analytics scandal, Apple chief executive Tim Cook criticized Zuckerberg and Facebook's business practices. According to Tim Cook, Facebook is working on the business system that earns money from the information given by the people.

According to the Cambridge Analyst scandal, user data from Facebook refers to the UK's election consultancy company Cambridge Analyktika and the scandal associated with the use of the election.

The user's information-based business has criticized Apple's chief executive, Facebook, to decide whether or not Apple chooses to do that.

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