"Kanye West last month filed trademark applications under the names "Yecosystem" and "Yeezyverse."
The trademarks include protections for branded food and beverages, and stores bearing the name.
Sources told Rolling Stone Ye plans to create his own "universe" called the Yecosystem."
https://www.businessinsider.com/kanye-west-has-plans-to-build-his-own-universe-yecosystem-2022-10
"West’s plan for his own small “universe” has been in the works for years, two Yeezy sources confirm to Rolling Stone. The sources describe it as a self-sustained enterprise that would have its own branded homes, retail stores that sell Yecosystem-branded food items and beverages. The plan is serious, with arrangements to launch the first campus as early as next month, one source says. Eventually, West hopes to establish these mini-communities across the country, the source says."
https://www.yahoo.com/lifestyle/kanye-west-wants-build-own-141048566.html
"The Yecosystem is described as “self-sustained enterprise that would have its own branded products and services,” per Rolling Stone."
https://hypebeast.com/2022/10/kanye-west-yecosystem-mini-city-report
Kanye West Appears To Be Inching Closer To Full-On Cult Leader Status As He Reportedly Wants To Build His Own ‘Yecosystem’ Mini-City
https://uproxx.com/music/kanye-west-yecosystem-mini-city/