Instagram started to automatically block offensive comments Thursday, using artificial intelligence to go beyond simple keyword filters. The use of this technology is also a test case for Facebook as it is looking to improve its own moderation and filtering.
The Facebook-owned photo sharing service officially announced the launch of a new comment filter Thursday morning. “Many of you have told us that toxic comments discourage you from enjoying Instagram and expressing yourself freely,” wrote Instagram CEO and co-founder Kevin Systrom in a blog post. “To help, we’ve developed a filter that will block certain offensive comments on posts and in live video.”
Instagram also announced a new spam filter, which it had quietly been testing over the last couple of months. Filtering abusive comments will for now only be available in English, but spam is being detected if it’s written in Spanish, Portuguese, Arabic, French, German, Russian, Japanese, or Chinese as well. Comment filters are enabled by default, but can be turned off by each user.
Both filters are powered by machine learning, which means that the technology used to filter comments has been trained with a test set of data, and is looking at not just keywords but also contexts and relationships.
Great
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So cool to see Instagram adopting AI like this
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