Google’s web-hostile AMP scheme makes copies of web pages, shrinks them, and serves themwhen you click on a Google search result. It renders your content in non-standard HTML, and removes the original link to the article’s source. Whenever you share the page you’re reading, it forces you to share a the Google AMP URL instead of the original.
AMP is Google’s way of appropriating content (with the permission of site owners), in order to keep you in the Google “ecosystem” for as long as possible.
The excuse for this is that AMP pages are smaller, and load faster on mobile. That may or may not be true....
There are a few way to avoid AMP, and make sure you are reading the original, unchanged source page. One is to not use Google.
How to disable Google AMP on an iPhone
The beauty of this tip is that you have to do almost nothing. In iOS 11, any time you share a web page that has been co-opted by AMP, then Mobile Safari will automatically strip the AMP crap out, and use the original URL. You don’t have to do anything. Instead of the nonsense on the left, you’ll see the goodness on the right:
Right now, in iOS 10, you can also 3D-Touch an AMP link in Google’s “search” and Safari will load the non-doctored version of the page i.e. the original page.
Apple, clearly hates AMP as much as any sane person, and has fixed it for us. You could argue that it goes too far with the auto-stripping of shared URLS in iOS 11, but ask yourself, who would ever prefer to share an AMP URL over the real URL? A psychopath, that’s who.