Old time drinkers of Jim Beam rye whiskey will remember that this used to be an 80 proof expression that was popular as a cocktail base. The Yellow Label rye, as it was known as, was revamped and replaced back in early 2015 with their Pre-Prohibition rye, which clocked in at a slightly higher 90 proof. Now, via the appearance a new whiskey label that’s surfaced over at the TTB COLA public registry, we see what looks to be a return of the 80 proof, albeit it in a slightly different dress and under some very limited conditions.